Every once in a while you encounter an idea, a circumstance that harkens back. It was my junior year in college in one of those requirement-filling classes that you never would have taken if you didn’t need it for your major. It was a course on decision-making, which analyzed human behavior from a psychological point […]
So you’ve decided (wisely) that the best way to generate positive exposure and powerful word of mouth for your nursing facility will be to invite the public into your building. You want the community you serve to be impressed with your new renovations, award-winning programs, and/or an excellent staff whose commitment to customer service is […]
Last time, I talked about how decision-makers can be any age or income in the long-term care world. Typically, if there is a daughter in the family, she will be the one to choose on behalf of Mom or Dad – and will decide whether your building is the right choice. Therefore, when you invite […]
Over the years I’ve heard countless ideas and strategies for marketing long-term care and senior living communities. Inevitably, like any strong marketing plan, there is no one-size fits all answer. In fact, you need a variety of efforts and use of media to really make it all work to ultimately increase your census. So, what […]
