BBT-FullScreen 2With all the legal and financial considerations you need to make when first starting a business, choosing a name for your business cannot be an afterthought. It may be one of the most important early decisions you will make, impacting your ability to market your business for years to come. In my conversation with Keith Girouard of the Massachusetts Small Business Development Center Network on Berkshire Business Today, we speak about some of the key elements business owners should consider when choosing a business name.

President of OneEighty Media, Inc., John Krol serves as Director of Accounts and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, health care marketing and community outreach provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts.

John Krol
President of OneEighty Media, Inc., and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, SEM, community outreach and marketing provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts. Read more...