Video is a vital component to delivering your message online, as those researching you and/or your product expect a more lively, interactive experience. When choosing a rehabilitation facility, in particular, patients and families want to be introduced to the facility and the actual people providing care. Our client, Sweet Brook Rehabilitation & Nursing Center, has always had an exceptional rehab team, but in recent months, renovations to create a new rehab center, complete with an innovative Smart Car, brought the building to a new level.

One of the challenges with producing a video is the cost-benefit analysis between quality and cost. Today, it’s very easy to create a video on your own, but without a professional the quality is almost always lacking. To produce a video professionally, the costs often are very high because of videographer’s time for the shoot and for post-production. At OneEighty Media, we have produced many higher-end videos like these for a variety of clients. However, we recognize that many businesses want to create quality videos without investing in a larger production. Also, as keyword-focused and topic-based videos provide a better opportunity to connect with potential clients interested in your product or expertise, the creation of multiple, topic-focused videos makes sense.

For Sweet Brook, did just that: produced a series of videos (without costly post-production) to highlight many of their differentiating features. Those videos are embedded into their website, based on their YouTube page and have been promoted through social media.

 

John Krol
President of OneEighty Media, Inc., and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, SEM, community outreach and marketing provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts. Read more...