Jay Anderson, CEO, Pittsfield Cooperative Bank, steps to the plate
Jay Anderson, CEO, Pittsfield Cooperative Bank, steps to the plate

When you are the region’s only community bank, you back it up by being a top supporter of things that energize the community. One of those things in the Berkshires is most definitely the Pittsfield Suns. The Futures League squad and their experienced ownership group knows how to make a baseball game at Wahconah Park a truly exciting experience for the entire family. True to form, the Suns smashed the league attendance record last year, and are looking to surpass that mark this year. Just as the Suns put a great product on the baseball field for the people of the Berkshires, Pittsfield Cooperative Bank’s team of professionals is unmatched. With this in mind, OneEighty Media worked with Pittsfield Cooperative to develop the baseball card concept to meet two goals: 1. Strongly identify with baseball fans who will immediately recognize the vintage baseball card design, similar to classic cards of yesteryear, and 2. introduce, or reintroduce, in a novel way, the strongest financial team in the Berkshires – ready to help individuals, families and businesses reach their goals.

President of OneEighty Media, Inc., John Krol serves as Director of Accounts and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, health care marketing and community outreach provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts.

The Pittsfield Cooperative Bank Pittsfield Suns' baseball promotion hits a home run by identifying with their audience and introducing their key players.
The Pittsfield Cooperative Bank Pittsfield Suns’ baseball promotion hits a home run by identifying with their audience and introducing their key players.

 

John Krol
President of OneEighty Media, Inc., and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, SEM, community outreach and marketing provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts. Read more...