OneEighty Media is supporting Community Health Programs in the effort to ensure that more than 10,000 eligible individuals in the Berkshires get health insurance, available through the Affordable Care Act. The comprehensive outreach effort includes social media, display advertisements, videos highlighting the stories of those who have benefited from affordable health insurance, traditional PR and more.
Community Health Programs Launches BerkshireAffordableCare.org
Pittsfield, Mass. – Community Health Programs Chief Executive Officer Bryan Ayars announced today the launch of the BerkshireAffordableCare.org campaign, a six-week outreach effort to enroll the estimated 10,873 individuals in the Berkshires who are now eligible for affordable health insurance under the federal Affordable Care Act.
Community Health Programs (CHP) has received funding from the Executive Office of Health and Human Services (EOHHS) to assist with transition from the state’s health care reform to the Affordable Care Act by enrolling individuals and families in central and southern Berkshire County into qualified health insurance plans. The campaign uses a diverse marketing effort, including social media, online advertising, large display ads, radio ads, videos, traditional public relations and grassroots outreach to boost enrollment.
“The Affordable Care Act is here. It is our obligation to make sure that no one is left without affordable health insurance,” said Ayars. “Those who have fallen through the cracks in the past and have remained uninsured, or those who have struggled to pay for insurance because of limited income, now have an option that makes sense.”
The parameters for those who are eligible for government assistance range from individuals who earn up to $45,900 annually to household incomes of $110,000 for a family of five.
“Many people may be surprised that they are eligible for more affordable health care insurance. Particularly, this is a wonderful option for employees of small businesses who have been challenged with the high cost of health insurance,” said Ayars. “In addition, there are many families who rely on income from multiple jobs that may not provide insurance. This offers a critical safety net for these families.”
The BerkshireAffordableCare.org campaign also seeks to target the so-called “invincibles,” younger people who tend to be healthy and thus not costly for the health care system. To keep health costs down for everyone, healthy people in their 20s and 30s need be insured. The campaign will reach out to younger people through grassroots outreach, social media, partnerships with workforce development organizations, local colleges, and other networking efforts.
CHP’s enrollment specialists are well-versed on how the program can best be applied for individuals, based on their income, household size, and other factors. Those who may be eligible for enrollment are asked to contact CHP in one of two ways: Log onto www.BerkshireAffordableCare.org and fill out your contact information and a very short questionnaire or call 413-429-2953 to speak with an enrollment specialist.
President of OneEighty Media, Inc., John Krol serves as Director of Accounts and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, SEM, community outreach and marketing provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts.