Free Breakfast and CEU Presentation September 26th LEE – Porchlight VNA/Home Care CEO Holly Chaffee announced that there is a free CEU presentation on Thursday, September 26th from 9 a.m. to 12 p.m. at Spectrum Playhouse, 20 Franklin St., Lee. The presentation, entitled “Massachusetts Options for Continuing Care: Gaining Access, How to Pay for It, […]
GREAT BARRINGTON – Kindred Great Barrington Nursing and Rehabilitation, Porchlight VNA/Home Care, and Berkshire Running Center today announced that the Kindred Great 8 (Gr8t) eight-mile road race will take place on Sunday, August 25. The race will begin at 8 a.m. The race proceeds will benefit the Porchlight Nursing Assistant Training Program, which takes place […]
In today’s reality of accountable care organizations (ACOs) under healthcare reform, it’s critical to produce excellent patient outcomes. The system is now setup to reward great outcomes and financially punish poor outcomes that lead to re-hospitalizations. For post-acute providers, it’s not only important to develop a strong working relationship with the hospital that is now […]
Today, more than ever, for health care it’s about producing great outcomes. Really, it always should have been. Think about it, what’s the job of health care providers? To make patients better, healthier. Whether it’s after a short illness, a surgery or even long-term ailments where families and providers have specific goals for enhancing the […]
GREAT BARRINGTON – Porchlight VNA/Home Care President & CEO Holly Chaffee announced today that Porchlight’s state-approved Nursing Assistant Program will begin its spring course schedule on May 28 at Kindred Nursing and Rehabilitation Center – Great Barrington, 148 Maple Avenue. Upon successful completion of program requirements, students are eligible to take the state’s Competency Examination to […]
I’ve been blessed to have countless mentors in my life who have shared with me their unique philosophies, from throwing a great curveball to personal training discipline and motivating teammates – and in my professional life – the attributes of great leadership. A most simple definition of leadership is the one that still resonates with […]
For full disclosure, yes, this post is a bit self-serving. I own a marketing firm and benefit when businesses outsource their marketing efforts. And more specifically, I benefit when they outsource to me. In my defense, as someone who has worked within the corporate structure on the marketing side and on the operations side – […]
You’ve organized a diverse series of marketing events to draw a range of constituencies to your facility. From case managers, to physicians, the general community, family members, to specialists and other potential referral sources, your schedule of events runs the gamut. Perhaps it’s a monthly lecture series on non-health care topics, combined with a community-wide […]
Last time I talked about diminishing returns of doing the same type of public special event over and over again at your facility. You understand the value of welcoming people to your facility and providing a positive experience, but the value of drawing new faces is immensely greater than seeing the same visitors time and […]
So you’ve decided (wisely) that the best way to generate positive exposure and powerful word of mouth for your nursing facility will be to invite the public into your building. You want the community you serve to be impressed with your new renovations, award-winning programs, and/or an excellent staff whose commitment to customer service is […]