Talk about coming out of the gate full steam ahead.

Since the Adams Ale House opened its doors in June, to say that it’s been going well would be a major understatement. Racking up accolades, priceless word-of-mouth and a reputation for customer service and responsiveness, owner Nate Girard exudes the energy of a spot that delivers on the buzz.

“I think people were surprised by the quality of food,” said Girard. “It totally changed the persona of the building and we’ve created an atmosphere where everyone feels comfortable.”

Indeed, the Ale House’s location was the longtime spot for Saint’s Hall. Changing the perception of what the space has become, however, didn’t take too long. While the “Ale House” name suggests a wide range of brews, which the restaurant does offer, the eatery has made its mark by what Girard calls “inventiveness” on the menu. In fact, one of their most popular items is a “build-your-own” sandwich or pizza. In this vein, Girard said “we’ve been hitting homeruns.”

And, why not? When you give the customers exactly what they want, they’re bound to return again and again.

“We have one customer who orders a burger with a fried egg, avocado and bacon,” said Girard. In fact, that beauty may make it on the menu soon.

The ten big-screen televisions also don’t hurt the atmosphere in Adams, where people love their sports.

Adams Ale House wings earned 2nd Place overall in their first Wing Fling competition.

And, of course, being called an ale house means that they have plenty of beer – including many local brews – on tap. There are 22 in all. Most popular right now, says Girard, is the Jacko Traveler Shandy – a pumpkin ale made in Burlington, Vermont.

Adding to the buzz is the Adams Ale House excellent social media presence that keeps the conversation going after you’ve settled your bill. With more than 2,100 followers and constant posting of specials and meal photos, Girard and the team are taking advantage of all the tools to deliver the message. Smart people.

For Taste of the Berkshires, you won’t want to miss Adams Ale House’s scratch-made vegetable mac and cheese, award-winning wings and steak tips.

Adams Ale House is located at 8-10 Hoosac St., Adams. Call 413-743-2161, check out their website at or on Facebook.

Join us for the 6th annual Taste of the Berkshires to benefit Junior League of the Berkshires on Thursday, November 14th from 5-8 p.m. at the Crown Plaza Hotel in downtown Pittsfield. Enjoy the tastes of nearly two-dozen of the Berkshires’ finest restaurants and breweries, offering an enticing array of flavors in what has become a true tradition

The “Double Bypass Burger”

in the Berkshires. Tickets are $30 per person, $50 per couple for all the food you can eat and cash bar. To RSVP and for more information call 443-5151, log onto or join the event on Facebook. The 6th annual Taste of the Berkshires takes place Thursday, November 14th from 5-8 p.m. – call 443-5151 to get your tickets today.

John Krol
President of OneEighty Media, Inc., and lead communications consultant for this full-service marketing, communications and advertising firm. John’s extensive experience in journalism, broadcasting, public relations, government relations, SEM, community outreach and marketing provides a unique perspective for businesses looking to re-energize and diversify their marketing efforts. Read more...